NEWS

Coke Studio@MTV enthralls the audience at THINK 2012

November 5, 2012

Clinton Cerejo performed Madari at THiNK 2012

  

THiNK 2012, one of India’s most eclectic, thought-provoking and egalitarian platforms concluded at the perfect note as it staged a pulsating performance by Coke Studio@MTV. The audience at Grand Hyatt, Bambolim at Goa swayed to the musical symphony created by some very talented artists, in a night that marked the scintillating performance of Coke Studio@MTV at THiNK 2012. Music lovers witnessed incredible performances by an ensemble of versatile and multi-talented artists such as Clinton Cerejo, Shilpa Rao, Sonu Kakkar. With the impeccable musical renditions by the eclectic artists, Coke Studio@MTV beautifully echoed the spirit of the THiNK 2012 – a confluence of musical talents much as this festival (THiNK 2012) itself is a confluence of diverse brilliant cutting edge minds from across the world!

A brief chat with Deepak Jolly, VP - Public Affairs & Communication, Coca-Cola India said, “Coke Studio is a fusion of musical genres, fusion of melody, fusion of rhythms and fusion of cultures. It is Coca-Cola’s unique point of view on music, allowing the ‘Happy’ energy of Coca-Cola to bring people together. And this exactly what we intended to do by organizing this fusion music property’s first ever concert at THiNK 2012. Coke Studio prides itself in bringing together some of the country’s most talented musicians at a common platform, driven by a common cause to celebrate the diversity of music, just like the way THiNK  2012  brings together some of the  most diverse, eclectic, brilliant minds from across the globe. Hence, this association was a perfect fit for us. Performance of Coke Studio at platforms like these is the best way to reflect the true essence of the musical property in its entirety and give the audience a flavor the magical music property”.

Expressing his views about Coke Studio, versatile music producer and singer, Clinton Cerejo said," Performing with musicians on Coke studio @MTV was about breaking my own walls. Music has no boundaries, people from completely different cultural backgrounds can fuse and make beautiful music together and if the audience gets that from my music then I have done my job. It has been a delightful journey at Coke Studio@MTV and I had a great time performing at THiNK 2012. The energy was truly remarkable and I am looking forward to many more such performances in this beautiful state of Goa ".

Launched in India in 2011 by Coca-Cola India in association with MTVCoke Studio@MTV, is a first of its kind music project in India which brings together diverse artists of different genres to create an extraordinary series of medley, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. In Season 2, Coke Studio@MTV showcased a whole new lineup of artists. In this 2nd season, the focus was to showcase diversity and innovation through 8 unique Episodes, 12 breakthrough Producers and over 200 incredible musicians.

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